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Much love, man.
It's happening, and the warning signs have been there, the most recent being the "United Airlines guitar" story: the "bullying" of social media, the implicit and sometimes explicit "threat" of social media folks - not just bloggers, but twitter users, and LinkedIn'ers (?) - to use social media as some sort of "public hall of shame." And in this story, a clear case of attempted social media blackmail.
It's great to see the shock that is coming through in the comments here. Because one bad apple DON'T spoil the whole bunch. Girl.
I would just caution everyone who blogs and or tweets to resist the urge to use social media as a hammer, some kind of whiny customer-complaint tool, in which your complaint (my latte was too cold! or something) with your 50,000 followers or readers is supposed to somehow bring a company to it's knees and force it to comply with your "request" for satisfaction. That's a far cry from what the woman wanting Crocs did, but ...slippery slope. : )
More of my thoughts on this are in a post I wrote about the tweeter who is being sued for $50K by her landlord for a tweet she made: http://bit.ly/TOegB
Peace.
I hate that all this commotion highlighted a small negative aspect of the event and of blogging in general. Almost every blogger I work for do it for the passion of doing it - which is why we trust them.
The funny thing is, I'm aware of at least one other prominent blogger who has threatened at least one major brand and followed through with negative blog posts, podcasts, and even a Facebook group (remember those?) about the company, in order to get "compensated" for poor service - expecting to be rewarded at an even higher level than he had originally purchased. Even if there are customer service issues involved, I personally feel that it's never kosher to level threats and vindictive and libelous posts. There are more mature and productive ways to make a point or receive better service.
While we haven't seen the end of this type of behavior, I commend you for ripping the covers off of it. It happens here and there and it doesn't reflect well on the vast vast majority of bloggers who know how to act like decent human beings.
Just be glad your company isn't confused with a car rental agency... ;-)
Scott Monty
Global Digital Communications
Ford Motor Company
@ScottMonty
I guess this just really ended my age of innocence. I've had such an easy time reaching out to our audience and making friends and connections with people that it never occurred to me that something like this would happen. We're all still learning in this realm - so hopefully this can help both brand and blogger police their communities better.
~GS
There are places for legitimate complaints and how companies handle them defines both the complainer and the company. George - your observation about negative comments being up on the company blog (where it would be easy to remove them...) shows a level of comprehension in marketing that is rare with many companies. However it is also easier to separate the wheat from the chaff - if someone does what Scott described and makes it a vendetta then they are IMHO quickly discredited and down the drain goes all the influence and goodwill they may have established prior to their ego getting in the way. Will it affect sales? Maybe - but as the old adage goes (and as I stated earlier) 90% of your issues come from 10% of your customers. So you end up better off without that customer and a loyal customer base. BTW - as soon as I can figure out my shoe size this diabetic is ordering a pair of CrocsRX. (I thought you all had a foot sizing chart on your site but can't find it. That would really be helpful...)
As for your comment, I don't fear people with vendetta's because, even if some of their points are valid, their bias will taint their commentary. Ultimately, all people have in this sphere is trust. If you somehow lose it, you've lost it all. One can write all they want, but it's the people that read it that decide what trust to put in it...
Any cartoonists out there want to immortalize this moment?
Still chuckling in the desert,
Heather
But your response? PRICELESS.
I am so sorry one of "us" behaved in such an atrocious manner. As I read your post I kept waiting for the punchline.....instead I feel suckerpunched. WTH is WRONG with some of these bloggers????
And yes, that table is insane! We spent forever looking up things on the map and playing with the games. I want one!
And to think I left my shotgun at home. Oh, all of the swag I could have walked away if I'd just shot a few bullets. Next time.
It was a pleasure to meet you at BlogHer and I hope that this incident did not taint the overall feeling you have towards bloggers.
Amy
MomAdvice.com
Just remember, Karma is a boomerang. - Big Hugs from your Louisiana friend.
On that note, I want this extremely addictive Tiles game, but thankfully I won't have to blackmail you to get it...
I'd like to say I'm shocked... but really I'm amused. FYI I was at socialluxe, I didn't get crocs and I'm okay with it.
I did get Francie Pants and moon everyone.
For what it's worth, I was witness to great behavior and grateful women. In reading posts I feel like I possibly attended a different conference than everyone else.
Kasandria
@waystosave
I'm sorry didn't get a chance to meet you at the conference (was there only for the last half day as a LobbyCon participant).
I am amazed.
The sheer ugliness is appalling--and when people choose to use their powers for evil--you just have to know that karma is eventually going to kick them in the rear.
We should all grieve over this type of greedy consumerism, the thought of what it is doing to our country, the thought of what it will teach our children......
<3 sarasophia
I think Crocs did a wonderful job - keep up the great work!
Loved meeting you at Dick's Last Resort and at SocialLuxe with my Ohio buddies - you are as nice as they always say you are.
Best to you!
We need to pay attention.
Lucky for us you like us so much to tell us instead of just walking away and not looking back. Thank you for that.
How is it though that I looked for you all weekend to introduce myself and thank you for my Crocs from BlissDom and I could not find you?
Thank you so much for all you do. We really do appreciate it.
Shash
You are a good person, understand women bloggers, and I'm disturbed that anyone would do this. Crocs has been so generous with their sponsorships and programs.
Though, it is not really a surprise considering the nature of beast. So sad. I wish you had gotten a name as well so other PR firms could at least be on alert.
Glad you were thinking on your feet and able to fire back at her!
Utterly.
People like this give bloggers a horrible name and it is beyond the pale what she said.
I met you with VDOG in the lobby and think you are a geniunely lovely guy and I did not beg for shoes however much I really, really wanted to. It's so utterly tacky. However, without a shred of bitchiness and asked with TRUE curiousity...if she was a "somebody" who had a blog you recognized...would you have given her the shoes or tried to placate her? I am totally curious about how a brand would handle that kind of behavior from a larger, more recognizable blogger. I imagine some companies would bend over backwards to soothe a high traffic blogger, appalling behavior or not. How do you guys tick?
And, I guess I see her behavior as making her a nobody vs. the size of her blog.
Again...no bitchiness intended. Truly.
:)
Don't get me wrong... I love my Crocs, but wouldn't consider threats to score some.
What's next? Croc Corner Dealers?
Good for you though.. I think you handled it perfectly. Maybe next time this person will think twice before making idle threats.
Shameful. I am glad you know that is NOT indicative of the general population.
I'm also glad I got to put a face w/ your name at Dick's and glad you had a good time hanging with us crazy (in-a-good-way) ladies.
Shame on this girl!
Erin
That's right greedy people!! when you love something you learn to love to pay for them.
Hugs,
Mercedes
This is horrible. I am so sorry that happened to you and am glad you posted about it so hopefully it will tell bloggers to watch their manners....companies/reps aren't going to take that!
RESPECT is the word that we all need to have for one another.
Sarah
I have told companies, like my satellite company, that i was going to blog about the bad customer service they were constantly giving me. But that's about it. I wasn't blackmailing anyone, I was going to write about how they treat paying customers.
But over a free pair of Crocs???? Oh my Lord! Give me a break!
So sorry that happened to you.
And disclaimer ... I am NOT trying to butter you up or getting ready to hold you hostage!!!
I think it's great that you provided Crocs for bloggers. They didn't have my size, but that's ok, I was going to have my feet bound anyway.
I think you handled it well.
it was so much easier to hate them.
so much easier.
There are no words. I was there and saw some of the crazy behavior. This is off the hook.
George, thanks for sharing about this. I attended BlogHer09 and this was my first. I've been to tech conferences before and 2 blog conferences this summer but wow, the stories I'm hearing about fights over sex toys, theft from parties and now blackmail show me that some people attending are simply there for selfish reasons.
Glad you put your foot down and sent her running!
From the comments, it looks like many people think highly of you. It's very important that people share their experiences and I'm so glad you put this out here as a lesson on how you dealt with it and hopefully as a warning to would be blackmailers.
With a moment to think about it, I hope you realize that the correct response here is typically one of more discretion - give her your card and ask for her name or blog or business card in return; firmly tell her again that you're sorry that there weren't enough shoes for everyone, but that's how events go sometimes and that there simply are no more shoes available; say you are available to answer any questions she has about Crocs for future blog entries; and then excuse yourself from the conversation. More bluntly, simply tell her that her approach is blackmail and that Crocs does not respond to those kinds of demands, and then excuse yourself.
Now, you're on record as having threatened someone, and you don't seem given to reflecting on how you could've handled the situation more professionally. In fact, one reason you seem emboldened to respond so - and blog about it yourself - is that the blackmailer was a "nobody." Ask yourself: would you have reacted differently - or even caved to the demand - had it been an influential blogger? Even when in response to a direct blackmail demand, threats of any kind are unacceptable.
At Crocs, we work with tons of bloggers and support them with great zest. Big or small, I find a way to bring them into our community. If you don't realize that and are threatening me, well - you're not really part of our community.
And yes - I could have handled the situation differently. I'm not perfect and didn't play the "bigger person." In the future, I will have the professional response ready. I just didn't expect it to happen...
~GS
But, all said, I'm really sorry that this happened.
You do a great job. And you are totally right in not bending to her.
But that ranked right up there with the necked lady in the lobby, no? ;D
Tammy and Parker
www.prayingforparker
@ParkerMama on Twitter
Loved the post though!
Anyway- Im probably not one of "the players",and only met you briefly the last night and thought you were a great easy going guy (hey! you took all the "are you hitting on George?" jokes in stride lol). . ..
Blogher was a great experience for me, but it did also open my eyes to some of the ugliness like the people only in it for the free stuff.. leaving bruises on other people at the recycle table--- crazy. just crazy.
O and PS- those tables with the tile game were pretty cool.
I'll get you next time. ;)
That aside, there were like 400 free pairs at the Social Luxe Party. At least she didn't ask you for an addition to her house like someone did at the expo hall.
Ballsy much?
Seriously though, I like things just as much as the next person but that was just a little rude. Did she honestly think that you would say OMG PLEASE NO and then just hand her a gift card of something? lol From what I heard about what some people were doing, something like this doesn't surprise me at all. I am sorry you had to be approached by someone like this and happy to hear you put her in her place with your swift comeback!
Toni-Lynn
@Toni_GPB
Amy in Ohio
I love my Crocs. But I wouldn't threaten for them.
And I AM totally ticked off because people like her make us look bad.
Keep up the good work, George.
:)
Don't doubt me.
I expect the shoes by sundown tomorrow.
What a testimony to the job you do, though, that so many people are commenting in your defense! You really do reflect how businesses should interact with the blogging community. Even if you didn't draw my name for a free pair of shoes at the Crocs event. :-)
- Melissa @ImaginationSoup
Good for you for standing up for yourself and for Crocs.
...still scratching my head on this one!
We should all be honored you were there to sponsor and support bloggers. This is certainly not the thanks you should get in return.
Kudos to you for responding the way you did. Frankly, I only wish you linked her. I doubt she would have exhibited the same restraint.
and
2) I am so upset that I didn't meet you. You're my hero.
I cannot stop laughing. What people will do for free shit is unreal. I remember it from my days as a waitress.
Amazing to meet you at BlogHer. Can't wait to meet in CO or UT or somewhere in between soon. The middle of nowhere Tweet Up... I can see the sponsors coming out in droves now! LOL!
Good for you!
That sort of behavior is disgusting.
And I don't even own a pair of Crocs, either.
I'm sure you are a very cool person and I'm glad you didn't fall for her ridiculous antics.
Hmm.
Now, I want to track this person down... -Christine
You saw first hand how wonderful the majority of people were at the convention. Do what I do when I attend the annual sweepstakes convenntion. Stick with the good apples and the bad apples never seem to appear.
I hope to meet you myself one day, and I promise not to bully you for shoes.
I didn't get to meet you at BlogHer and wimped out going to the Crocs event because it was raining, but I did my own (personal, non-sponsored) pimping of Crocs (that I happily paid for with my own money, fancy that!) at the conference by rockin' my cute, strappy, red Crocs high-heels. Compliments abounded. I love the brand and was saddened to read news of its possible bankruptcy right before BlogHer started.
For every what's-in-it-for-me asshole out there (like that woman), there is at least one (probably more) Crocs fan who doesn't need anything from you except feet that don't hurt after standing/walking all day. So thanks for that.
I didn't get to go to BlogHer but I have had a couple of meet ups and met a lot of people through Twitter and blogging. I am happy to say that I have not run across any crazies!! Hope your having a great evening.
~Trisha
momdot
I'm glad that you had a good time at BlogHer, despite that weirdness.
I just died a little inside.
My name is @NicoleGSimonds. I wanted to respond to your post. I admire you for speaking up. This year was my first experience with BlogHer. I am a former corporate executive who like many others lost their job do to downsizing and had decided to take my knowledge of working for Fortune 500 companies in sales and marketing, combine it with my love for people and writing and jump into the Social Media Industry. I have to say that I sadly am not surprised by your experience. I was in total shock at the behavior of many women this past week at BlogHer. As a woman who has attended countless conferences and tradeshows and handed out many bags of swag in my day, I have never seen women behave over swag like they did at this conference. From an outsiders perspective looking in it seemed like so many of these woman have never had access to "free" items before and just completely lost all sense of dignity and integrity trying to collect the best loot and get noticed by the best corporate sponsors. The Social Media Industry is still the Wild Wild West lacking many industry standards that only develop over time. We could only hope this industry we love so much will soon weed out those that simply do not get it. Most sincerely, @NicoleGSimonds PS - The only part I didn't like is when you called her a nobody.
Well good for you! Yes, it's nice to get free stuff. But those "ingrates" need to remember that A)it's free and B)it's a gift. And if you get one you should be thankful. If you don't, while yes, it is a bummer, companies can't provide the world with free everything.
Glad you stood up to her! For some reason, some mommybloggers think they are Ms. Diva Celebrity and forget that most all of the world has no idea who they are!
Elle
Enough preaching, if you were the person who did this to George, I want you to know that for over 4 months I have bugged the crap out of him online on twitter and faceook about needing one new shoe but the other one was brand new because of the cast on my leg for so long. He was jovial in his replies. But, you know what, that's not the best part.
Over the weekend I would see George across the room and throw one foot up in the air an bug him. He never once said anything horrible, just gave me a slight laugh and went on about his business. We didn't spent a ton of time just hnging out and our time together was spent in fairly large crowds. And, honestly, I doubt that with all the conversation that went on, he probably doesn't remember much other than my name and the one shoe deal.
However, on Friday night when I thought my wallet was lost and I was sitting in the hotel lobby in tears talking to the security man an at waiting on a good friend to bring me a couple of bucks for cab fair, I saw George enter the hotel lobby. His face was the first one I had recognized since I fell apart emotionally. I called out to him, he saw my face from across the room and sent his buddies on ahead of him to get started with their party.
This wasn't about a pair of shoes. This was about meeting someone with a great personality who stepped up when I needed some compassion and heart felt sincerity. He made a couple of phone calls (because obviously I didn't have the numbers of the people behind Blogher). I could hear what he was saying and the sincerity, the compassion, the sincerity in his voice was amazing. Again, we are talking about a person who is a big name with a big company and didn't even have to recognize me over the months as I have bugged him about my one shoe nor was it even feasible to think he oul remember my name, but he did. But moreover this man has a heart of gold and I had the opportunity to see oe of the "larger-than-life" personalities in action. At no point did I feel he was i a hurry to just help me and move on to the parties with his buddies or anything. H literally stayed by my side until another blogging friend (that I knew much better) showed up. It was fairly obvious that he wasn't leaving me alone.
So, to all of those out there who think George owes yous something? Please, when was the last time you followed the Tommy Hilfiger representative around asking for hand outs on Hilfiger products ? Or how many times have you chased Michael Jordan down the street and asked him if he had an extra pair of NIke's on him in size 8.5 in the running shoe witth the gel heals and red stripe?
Never...so let George be George and let him continue to hang out with us on twitter as a regular ol' guy without having to deal with the harassment that causes reps like him to back out of the public lime light because of the crazy people out there. That's when problems arise because honestly, as long as we have someone like George in the public community with us, we can explain our wants, needs and desires instead of going through some automated customer service robot.
With that, I a stepping off of my soap box.
Don't feel the need to ETA...the three people who are going to be critical can get their pantyhose in a wad if they want but the rest of us know it's true.
Don't let the negative comments get you down.
Hey, look at it this way, you're not a "NOBODY" anymore.... I bet your STATS are off the charts now :)
I was pleased to meet you at BlogHer, George. You're doing a great job!
Geez, that lady!!!
:)Crista
Hey. I never said that I was the one with any grace. I'm the muscle.
You handled it very well. She wasn't to be remembered because who keeps trash around? Well done on your part.
We sure live in interesting times.
All success
Dr.Mani
Good for you for bringing it to light - with or without the name of the person who said it.
And for the record, I agree with you that Crocs nailed it. Had a great time at the Crocs party and I appreciated your presence at BlogHer. You already made me a Crocs wearer on Twitter, and reinforced it this weekend.
That is HORRIBLE. I was so excited to meet you... you were just as amazing in person as you are online. Gracious. Kind. Nice. Outgoing. I hope you know that that truly was an isolated incident (I hope)... keep doing what you're doing because we all adore YOU!!!
:)
Audrey
My only short lived Crocs gripe was that SocialLuxe only had size 10 in black, no cute colors. I grabbed a pair anyway and oh my god! They are like walking on air! Thanks so much for being so generous at Blogher.
George, If I'd seen you at BlogHer, I would have expressed my thanks that your company makes shoes that don't hurt my feet. I hope that the rest of your encounters were along those lines.
I am utterly flabbergasted, appalled, you name it, that's me. Right now. Can't speak. Un-friggin-believable.
Thank you for the shoes I got at Social Luxe - I mean no offense to your brand at all, but I had no idea they were so valuable! ;-)
The problem is, the responsible ones would come and THIS type of blogger would not. Please accept our apologies.
I was so gald to meet you and chat about my love of Crocs ;) Can't wait for next year!!!
There will always be asshats, George. Male or female.
Your response was perfect.
Tina
On a side note, I'm a little jealous that I appear to be the only blogger NOT to have met you!
There will always be asshats, George. Male or female.
Your response was perfect.
Tina
If anything, she really put a black mark on her "fellow bloggers"... I'm so glad you know that we're not all like that... You have a great attitude and relationship with so many of us bloggers.. you know we'd all have made sure she knew she was wrong :)
Big hugs to you... I'm so glad I've had the chance to work with you and hang out at BlogHer...
Monica ~ mommybrainreports.com
@MommyBrain
I am sorry that happened, George. I think that sharing was absolutely the right thing to do.
Hopefully, this person knows who she is and is really embarrassed by her ridiculous behavior.
Also loved your response.
I guess it's her way of feeling powerful? I guess? I just wish you could have snapped her picture so there would be some reprocussion for her threat.
Hope the rest of your time was great!
I hope she wasn't the girl I overheard talking about having a concealed weapon.
It's just a poor customer service rep. They can't do anything and I don't think they even really care.
But why on earth was she wanting crocs? Sorry and I know this is a croc blog, different strokes for different folks and all, but they are a form of visual abuse. If it was another product in question I would feel even more strongly about the lady and her lame threat.
Was her name Kate Gosselin?
;-)
You handled it well!
For the record, my kids love Crocs. Me? Not so flattering on my big fat feet. Now, if you could manage to design pair that would make me look 10 pounds lighter...THEN we're talkin! ;-)
As for the blogger, well, it's been several months since I witnessed my first shocking incident of a greedy, rude, overly self-important blogger like that. I still look back and that incident and recoil in embarrassment on behalf of all other bloggers when I think of it. Like my junior high math teacher used to say, "A few bad apples spoil the barrel." It only takes a one ugly incident to make a bad name for the community. Luckily, it sounds like you know enough, erm, "somebodies" to know an exchange like the one you had was rare. Can you imagine if this was the introduction to mommybloggers for PR or marketing peep new to mommybloggers? How sad.
I missed BlogHer this year (out of the country), but was at BlissDom in February and was the bemused recipient of a $50 coupon for Crocs in my swag bag. This is the part where I admit that I have always heartily disliked Crocs-- it's not you, it's ME because I thought they only came in the Mario Battali orange style and frankly, eww. So imagine my surprise when I finally dragged my sorry ass to your website and beheld the many, many pages of cute-to-hot shoes all bearing the name Croc. I am sitting in a flat in London typing this, and guess what's perched on my feet, ready to walk me all over the dang city today? That's right, a darling and ridiculously comfortable pair of black and white Crocs I ordered with my coupon and have rarely taken off since.
All of that to say-- Crocs rock, but I still wouldn't have threatened a rep or elbowed a baby to get some. So sorry someone humiliated themselves and you were the target. We aren't all like that. And please feel free to smack the next greedy blogger who tries to pull that kind of mess on you upside the head with a substantial piece of your lovely footwear.
Sheesh. *shakes head, makes a "Can you even BELIEVE that?" look of disgust*
But I would like to personally thank you for sponsoring the Social Luxe event. It was such a great party, free shoes or no shoes (I did get a pair, and thank you! I LOVE them). I'm glad that you shared this with us, and of course you know that all bloggers aren't like this.
And aren't Crocs the brand that Heather Armstrong says "bad" things about? Um. Has that affected the brand at all?...
Duh.
However, while chatting it up with friends, they exclaimed how great you were, how inviting and how personable. Then they asked if I had the opportunity to meet you yet. Which I hadn't. And in the mass chaos of my first BlogHer convention, our paths never did cross. Reading your post, I regret that I didn't seek you out - if nothing more than to introduce myself, hand you my business card and give you an extra POSITIVE mom blogger experience to offset the negative one.
You're right, Crocs DOES GET IT.
I had a blast at the conference, even though I didn't go to any of the parties, and left my swag bags intentionally behind in the lobby and in my room....
Well, I missed the SocialLuxe Lounge, therefore missing out on my Crocs. :( But, I heard people raving about them!
So sorry that someone would act like this. Sad that I think it was more than one as I hear more stories every day. This was my first BlogHer and it was amazing. I am thankful to the sponsors because if we didn't have you guys, I think many of us wouldn't be there because we wouldn't be able to afford the conference. There are bloggers out there that need to remember that!
Kudos to your response though!
"This person was a nobody. So, I reacted in the only way that I saw fit.
"I could pick up my phone here and get in contact with so many people and tell them what just happened that you
would be afraid to go near your computer, let alone attempt to blog again."
Would you have reacted differently if the person were a "somebody?"
I'm curious to hear your thoughts. Personally, I don't believe any blogger no matter who they are is entitled to blackmail someone.
I also wonder how many companies are giving bloogers bribes in the sense of free merchandise for good press.
But yes, I understand the question. And I've talked to Brands who have been in similar situations that may have rewarded the person because it's just simpler to do so.
It was very disappointing and disgusting to find out that there was a small number of bloggers who were there to shake down sponsors for stuff. I'm glad that you put that woman in her place. I hope more companies have the guts to do that. Maybe fewer babies will be elbowed in face by swag hags because of it.
It was very nice to meet you. Thank you for the opportunity to go to a Crocs store and try on shoes. I was surprised how comfortable they are, and that the adult sizes fit my munchkin sized feet. I wasn't a customer before BlogHer. After trying your shoes I am. After hearing your story and response - I'm a fan. I'm going to put one of those Crocs stickers I got at BlogHer on my car in support (and to be clear. I don't put stickers on my car because I think they are mostly stupid.) And a big thanks to realizing that not all of us newer bloggers are greedy swag hags.
That's the thing about bloggers...they can be anybody. No sanity clause for them.
Hope you are able to sleep at night with those kind of threats. ;-)
There's (at least) a black sheep in every industry. A blogger too big for her britches, perhaps, who will clearly will never be a "major player" with that mentality.
Thank you for sharing your experience in order to encourage other brands not to succumb to such despicable behavior.
Christine Perkett
PerkettPR, Inc.
http://www.twitter.com/missusP
http://www.twitter.com/PerkettPR
http://www.perkettprsuasion.com
Re the swag recaps going on: I do not think that the answer to any of this is smugly to sit in judgment of people who fight over swag bags. I think it is distasteful in fact, and here's why:
For some people, these events are almost magical, I think. To be treated like someone worthy of receiving free stuff--even if it is just yet another can of shaving cream or a bar of fabric softener, is like a dream come true. It is to be thought of as being special, or powerful, for the first (and possibly the only) time in their lives. Imagine what that would be like? Imagine how hard it would be not to want to flaunt your newfound power like this apocryphal woman who threatened to blog bad stuff about Crocs? How do you think she feels now to read that you knew all along that she was only a "nobody" anyway? Who are you selling your product to, my friend? Do you think all the somebodies out there are lining up for the latest in Crocs? You built your business on the backs of a bunch of "nobodies," and I think you should probably try to remember that before flaunting your faith in a reification of the blogging community as a class hierarchy.
I just feel like we have to try to put ourselves in these people's shoes. Web 2.0 is supposed to be about democratizing media, yet we are trying at every step to control how anyone and everyone handles the new opportunities it presents. It leaves a bad taste in my mouth. Kind of like some of the food they were giving away.
The white trash of the blogosphere. Sigh.
Amanda Vega
http://www.amandavega.com
You are a class act, George, and it was a pleasure meeting you.
You gotta appreciate the way social media is turning everything into a "I'll ruin your reputation if you don't <give into ridiculous demand>." At least there are people out there that would be willing to bury it when that happens--especially if you're in the right.
Trust me, we are not all like that. I did not get into blogging for the 'swag". Those that did are B.S. anyway. I am sure the mommy blogger you encountered has zero pull or traffic anyway.
I loved your comment "Well I did laugh at her. I mean...seriously? For a pair of shoes? If you can leave your family and fly to Chicago for a weekend, can't you pay $30 for a pair of shoes before you go and get in someone's face about it?" Exactly...she spent a heck of a lot more just being at the conference.
Seriously, for a pair of Crocs? You can count on the fact I will never ask for pair. No worries there ;)
Keep fighting the good fight.
Lauren
Second City Style
*running and hiding*
Classic post.
Glad you chose to write about this George. The "Blogger Bullying" you experienced has been happening from time to time lately and I hear about it always from those who had the position to say "yeah, say what you will, but no - we're not even going to give in to that" -- I wonder how often it happens to those who feel powerless to say no.
We need to make sure we police our own community. This kind of thing can't keep happening.
Still very, very glad you were there. Wouldn't have been nearly as fun without you bud.
And, good work with your response to that grabby-paw. Yucko.
I blog at Mamanista w/ Deb who already commented and agree that it is sad that a single incident like this can sour people on working with bloggers. I'm glad you know this is not how bloggers generally are.
regardless, i will be attending blogher in nyc for the very 1st time next year on my own dime. i hope that any corporate reps there will still be able to givve me some of their valuable time and respect that my time is just as valuable simply because i am a consumer with considerable buying power. that is how it should be. it's a shame that the relationships between corporate reps and sponsors and bloggers has disintegrated into the grabby behavior of expected big ticket items and how much sponsorship $$$ are to be had. in my professional life as a NICU RNC i wonder why i still get the craptastic pens, keychains and penlights and notepads in comparison.
i'm sorry that you had such an enccounter. no one deserves to be treated that way because at the end of the day we are all somebody and we all deserve to be treated with respect.
I am glad you brought this up. Bloggers and marketers really need to find a sense of balance in their relationships.
P.S. Having worked with Crocs on events OUTSIDE my blog, I tell you for sure, YES, Crocs gets it right.
I'm sorry you had an experience like that.
http://the-dustpan.blogspot.com/2009/07/warning...
And all these blog based sweepstakes and giveaways where the promotor gives the "mommie blogger" the promotinal product to give away, and she either keeps it or gives it to her friends? There seems to be no oversight where blog sweeps are concerned, and no privacy for the entrants...the behavior I've seen from bloggers recently has been disgusting. This really is typical
http://www.momdot.com/blog/whyarepeoplesuchpuss...
I was one of the few men working at last year's BlogHer conference in San Francisco. I have to say that I didn't have anything like that happen, and I found - like you - it to be a really good group of people - maybe I'll be there again in the future... : )
I am not sure if it was you or another Crocs guy but I am the girl who gave you the blue IPhone case {if it was you or some other guy--not sure?} and I didn't want ANYTHING in return at all...no bad blog post going up, I swear! lol
I even told you that I don't like Crocs at all...lol
And the poor blogger was just misguided. I don't blame her. And I didn't expect this coverage to get so big...
God, what an attitude. Sure, she shouldn't come up demanding shoes. But treating her that way because you didn't recognise her name?
P.S. It's good pr for you in a way because I now know your site because of the uproar. I'll be a daily reader!
I never officially met you, but I saw you in passing while hanging out with my friend Corrin who obviously knew you.
You seem like a great guy and I am sorry something like this had to happen to you. I'm glad you stood up to her, and didn't cave.
It's blogger's like this that make us all look like greedy fools. I think in regards to the insane amount of swag involved, peoples expectations were heightened, thinking it was a free for all on all accounts.
I'd like to hope that out of the context of the event, this blogger would have thought twice before behaving this way. But I guess we will never know.
I wasn't even at the party wher e Crocs were given away, so I'm not even commenting from the standpoint of getting free Crocs (although I am slightly jealous....lol). Frankly, I'm not really a fan of Crocs (sorry....don't hate me), but I am a fan of you and how you handled this crappy situation you were forced into.
Good luck and good job.
Jen
At crocs, we work with hundreds of bloggers daily. Our "army" isn't an army - but rather a community of people who love our products and we support them without hesitation. As for just giving this woman a pair of shoes to add her to my marketing army, I don't want a blogger like that in our community. I don't go to places like BlogHer to pitch people to become a part of our brand marketing army. (In fact, ask anyone there - I didn't pitch a SINGLE BLOGGER) I go there to work with the hundreds that were wearing our products before we worked in social media. I go there to meet people that are my friends - regardless of what brand pays my paycheck. I'll be at BlogHer next year and I will be hanging out with the hundreds of people that I worked with over the year, catch up with the friends that I have, and just enjoy being a part of the BlogHer community - regardless of my gender.
So after all this I can't say that I am completely surprised by your experience. And it just makes me wonder about how many bloggers became bloggers because they hoped to outfit their homes with lots of free gear. I don't fault the brands for trying to engage consumers, makes perfect sense to do so.
But I won't lie and say that I don't wonder a bit about the motivations of some people.
Please don't lump all bloggers into the selfish bitch category, because most of us have standards and ethics.
And also? I'm secretly glad that you threatened her right back. That's what she deserved.
The sad thing is, you are clearly a genuinely nice person who did the right thing-- and a few nasties will take you to task via anonymous comment, knowing that you will painstakingly attempt to clarify your words and respond sincerely...precisely because you are a decent human being. Pay them no mind. Now if you'll excuse me, I'm going to look at some Crocs...because while I don't wear your shoes currently, your example alone makes me want to. :)
i would have been curious.
As if that is the goal here.
As a marketer, you have to pay attention to such things, I get it. To say otherwise is being disingenuous, but to say it, then back out of it is ... well, it's tough to swallow. And I've read your comments below explaining otherwise, but you know, I ... I don't know. I don't know that I blame you, but that doesn't mean I like it.
But, I work with anyone and everyone that has an interest in working with me and/or crocs. When I wrote "Beyond that, I connect with hundreds of bloggers of all sizes and I am very good at treating them with the respect that they deserve as writers, photographers, artists, and people," I tried to capture that sentiment. My goals in this sphere isn't to change people's minds - it's about rewarding the people that love us. I don't "pitch." I don't "market." I just build relationships and treat every person I meet with the long term relationship in mind. I was blogging long before I had a job doing this and I'll be blogging long after. To me, this realm isn't just about metrics and marketing goals. It's about community...
People are saying that I should stop "defending" myself because it takes away from what I wrote but the nobody comment does bother me because it's taken in a way that I didn't want it. To me - this person was a nobody because she thought she could do something like this that damages the blogging community. Whether she had a technorati authority of 500 or 5, it doesn't matter. A nobody to me is someone that disrespects the things that so many of us have busted our butts to create. That's a nobody to me.
I have zero personal interest in this, by the way. I'm a middle-of-the-road blogger -- somewhere between a nobody and a major player -- and I have a personal policy against PR/reviews/free shit, so I don't want anything from anyone. I am, however, a former flack, AND a former journalist AND a current occasional social media consultant. And at the VERY least, I find it interesting that you, who studies this kind of thing, wouldn't realize the impact of your words and how fast this would get around the blogosphere, particularly among The Dreaded Mommybloggers. You know? You know. I'm not trying to beat the bag out of you for it, I promise (though I'm doing an awesome job of pretending like I am, to my somewhat shame), but I sort of agree with Heather below -- if you'd just said yeah, dude, totally obnoxious thing to say, mea culpa, I think I'd have bought it.
To some degree, you meant it, thinking that if this woman DID write shitty things about your company (or the one you represent), it would have had little impact. And that would have been totally untrue if you had, indeed, treated her badly (which you didn't).
And that's okay. But you probably shouldn't have said it out loud. You know? You know. Sorry to keep at you, especially since you seem to mostly get it, from what you say and what my friends have said about meeting you at BlogHer. I'll let it go now. :)
Despite others bad behavior, thank you and the other sponsors for coming to the event and participating. And I don't think promoting your product at the same time is distasteful!
I appreciate your clarification on the "nobody" comment. You are correct- her actions are what made her a nobody, not her readership.
What this woman did was appalling and I was on your side as I read, but after a comment like that I walk away from this post feeling like you deserved each other, being equally rude - her entitled, you dismissive. And as a loyal Crocs customer, I now feel a little less love for your brand.
I'm one of those small, insignificant bloggers. I am not even a blip on any brand's radar and I know that. And I'm ok with it - I'm not one to sell out for sponsorship anyway. But I do think that many brands make a mistake in working only with the 'players,' as you put it. I know many of them who have been taken on trips, given new appliances, and otherwise wooed with very little love being shown in return. In fact, after the initial mention of said swag (in the form of rapid-fire tweets with a touch of braggery), very little talk continues. Perhaps because the big players are swimming in so much free stuff they don't have time to dwell on any of it? Whereas the 'nobodys' like myself would be talking it up day and night, since nothing like that ever happens to us and we'd be giddy with excitement.
Every brand has a decision to make about how they want to be represented, and I respect that. I'm just sad to see that most of them choose to be represented by seemingly shallow, ungrateful messengers.
(And before anyone suggests it, nope, I am not looking for brand love by saying this, and I'm not a troll. I'm just a nobody with an opinion.)
I laughed so hard at what you said to her, I hope she thinks twice next time :)
Love your response. LOVE. More bloggers should be humbled like so.
There's a delicate balance here - MommyBlogger risks becoming synonymous with overindulged brat.
I don't want brands to shy away from bloggers because of a few girls behaving badly. As a consumer, I do have the buying power in my home. I am the target demographic of many brands in the blogosphere and I am influenced by the bloggers in whom I trust. Likewise, I influence my circle of readers.
When Pioneer Woman said the Wusthoff knives made her life blissful, I bought them. I trust her opinion about cooking utensils. When I write about products that I believe in, and about which I have gained my readers' trust - they listen. I know I have influenced readers to buy certain software, certain photo equipment, certain lenses, and books I love. I know this because they tell me, and the few cents on the dollar I get for their spending habits fund my homeschool books.
On the other hand, the It Crowd - the who's who list of Bloggers - are often pushing products they were given that seem irrelevant to their readership and I can't figure out why the PR person picked their blog, other than a simple numbers game. But that doesn't work, people see right through that. Why did I buy PW's knife? Because in 100s of photos, I see her using it over and over and over. If PW tried to tell me she loves Crocs, I'd know she was full of it, 'cause all I see on her feet is boots. ;)
Bloggers can't be brats but brands can't go after numbers alone.
Bloggers need to be respectful, but brands need to know their It Girl's readership. Be relevant or don't bother.
I've watched some really decent women turn opportunistic and ugly when their blogs gain popularity.
Yet some of the bloggers that brands have chosen to represent them have really made me question the company - what were they thinking???
I think PR people who reach out to Bloggers have a tough job. Good for you for doing yours well.
While my original thought was, "Well -- maybe the reviewers just don't want to put negative reviews in their blogs so they omit or self-censor comments on less than stellar products." After all, I have learned that some things are better left unsaid -- not always an easy lesson.
I am incredulous that this "woman" could be so small minded, miniscule or microscopic in fact!! Thank you for putting her in her place, which as far as I'm concerned would be beneath the "box of rock" category and well into the "sub-primordial ooze" zone.
I'm completely embarrassed by her behavior. I do not know her. I do not know you. I wasn't even at blogher, but as a MommyBlogger I am embarrassed. I've heard about the disgusting behavior by many bloggers this past weekend when it came to swag, but this takes it to a whole other level.
I think her comment shows the growing arrogance of the community. The feeling that we have the power to make or break a company. The power to make or break a company's brand, marketing strategy and so forth. And although we do have some level of influence, we do not have the power many think and nor should we.
Not only do companies hoping to connect with bloggers have a lot to learn, so do bloggers themselves.
I'm so sorry this happened to you, and I do hope you know that this isn't the norm. Or, at least I hope it isn't.
Sincerely,
Nell Taliercio
http://www.casualfridayeveryday.com
I am SO GLAD you stood up to this loser whoever they were and I sincerely hope she takes herself off the high horse she has put herself on :)
You do a great job and love the transparency in what your shared above. I hope all this empowerment that social media afford doesn't result in more folks breaking the spirits of social media and using it simply as a "gimmie something or I will blog it."
I want to share my beef is when people take non-issues to the street and really do their earnest to make then blow up against a brand. Seriously, be rational and consider the goal of what you (as a third person) intend to do. If social media continues to trend with senseless threats of brand damage, I suspect companies will catch on and essentially not focus much into social media and blogger relations on the Web and marginalize it as simply 'customer service.'
I have many thoughts on this, but I wanted to underscore that not many people do this and I support your position thus far. Love the honesty, integrity, authenticity and full-disclosure. :-)
~Joe
If there's one thing that PR know how to do it's connect. I'm sure if her named happened to "leak out" the world would not be a sorrier place.
Now, do you have a size 9? You know, I have a blog, with a handful of followers....LOL.
http://www.themommy-files.com/
http://the-dustpan.blogspot.com/2009/07/warning...
This may be her:
trisha 3 days ago
Holy. Mother.
~Trisha
momdot
Thanks for sharing this. I think you dealt with this extremely well. I know your experience with this 'individual' will have helped a lot of people.
Best,
Jim
You most definitely did the right thing, and you further showed restraint in not naming her. I think you handle the situation well. If you had named and shamed it would have reflected badly on you and your brand. You stayed above the fray.
Stay strong. Now, where are my freakin' crocs!!!!! ha! ha!
Sincerely,
Kevin
You give something away to someone with a platform who can serve your agenda and you get something back.
Her crime was poor negotiation skills. She wanted something and her plan "a"--- play nice and I will say nice didn't work.
You on the other hand are a somebody and know every person that is a player.
Conceptually there is enough slime to go around.
Swag works because people feel obligated to say something nice when they get something for free.
The incident stuck with you because your interpretation of another person's motives was off base. Your draconian threat to her---
"You'll never work in this town again!" (blogsphere) was a powerplay.
Make her the bad blogger and you don't have to own your own behavior.
Puffed up self importance is everywhere in the "space". Crocs are plastic shoes. There are not mana from heaven.
This woman seemed to think that being a blogger gave her some kind of special status. Those are the people who should not be allowed near a keyboard.
I am so sorry for what you had to deal with, it would have blown my mind as well.
Human behavior continues to baffle me at times, but I just wanted to let you know you handled things wonderfully.
I'm baffled as to how your blackmailer developed the sense of entitlement required to threaten you. Blogging is still a new phenomenon. As a writer, it's a privilege to have an instant medium in which to express your voice. How long did it take writers to gain an audience and reputation before blogs came along? A real-time while!
IMO, this opportunity--combined with the inordinate amount of junk content populating the Web--means bloggers have an obligation to express personal and professional integrity. It's our duty to be good bloggers, for the sake of the nascent blogging profession, our own careers, and the quality of the Web itself.
I'm sorry Jerry Springer culture has slithered its way into our ranks, and you had to be on the receiving end. Good thing there are so many good BlogHer bloggers to make up for Ms. Informed. Also, nice counterpunch. If I'd been in your shoes, I would have just sat there slack-jawed. Yeesh.
The only thing that springs to mind is: women and shoes! ;-)
I was at BlogHer. Missed this little piece of buzz. Actually came here via Chris Brogan's post :)
I follow you on Twitter tho... :)
Anyway... Oh my heck. My Heck! Srsly? *shakes head*
And yeah, good job for standing up. Crazy lady. *sigh*
Maybe people were trying to keep me from you, since you'd just met TheBloggess and all....
I didn't get a SocialLuxe bag either. However, I was happy to see the extras of small sizes of Crocs sitting there for the taking. My daughter now calls them her favorite shoes.
Thank you for coming, and for sponsoring. And I'm sorry this uncouth blogger was so rude to you.
PunditMom
www.punditmom.com
I am so blogging about all of you.
;)
(Also for the record: I totally made up the word 'Croctomom.' Heh.)
However, once someone names names, they'd better be prepared to dance fast and hard. I'm guessing there are a lot of lawyers watching what's going on on Teh Internets looking for loopholes and in's to the Name Me And I'll Sue money trough. Didn't some woman just get sued for $50,000 for maligning her landlord on Twitter? Even if it doesn't stand up in court, what a pain in the butt to go through.
I'm sorry that this blogger had the balls to treat you that way. I hope it doesn't stop you from coming to another BlogHer event.
I do take exception to this being laid at the feet of mommybloggers. Unless you discussed her kids or she told you she was a mommyblogger, it could have been ANY woman at the conference. Not all in attendance were moms. I'm just tired of the moms being blamed for every piece of bad behavior this year.
If she told you she was a mom, then calling her "generic mommyblogger" was perhaps warranted.
Signed: BlogHer'09 attendee who is also a Croc-wearer
Sad that I didn't get a chance to meet you. We were sponsors at Social Luxe and the People's Party on Thursday. I met with hundreds of people, but in a conference of 1500, I couldn't possibly have met everyone. I can always be reached at gsmith@crocs.com or via TWITTER at @crocs or @georgegsmithjr. Feel free to say hi - and then next time we won't miss each other!!
I was just so overwhelmed with the whole blogher experience I was shell shocked. I actually did receive a pair of crocs at the social luxe party and even though they weren't my size I want to thank you.
You see I teach in an inner city school and not all of "my kids" can afford new clothes or new shoes. Thanks to you I was able to give a young lady in my class a pair of shoes she adores. She told me in halting English that she'd never owned a new pair of shoes EVER. I was also able to give my LandsEnd book bag to another student and I've already thanked them.
I couldn't get over the way some self-absorbed bloggers felt that they were such big fish in the blog pond. I am not that delusional. I'm still new at blogging and I hope I never become so self absorbed that I have to try to blackmail someone for anything.
Thanks again!!!! I can't tell you how happy it made me to present this beautiful girl with such a wonderful gift.
I've known a couple of "bloggers" that thought their own little platform gave the license to abuse businesses. One "blogger" or "social geek" who is active on Twitter actually thought that his local Chick-fil-A should honor a non-existent coupon he mistakenly believed was valid because he has a huge following and could cause them bad publicity. That they should make an exception for him because he has a semi-popular blog. Behavior like this makes it harder for businesses to trust bloggers.